With the introduction of dialects, Gobid Group’s tailor-made approach reaches its peak. Thanks to the integration of Artificial Intelligence into its systems, the Group’s proprietary platforms, Gobid.it and Gobidreal.it, today not only speak all the world’s languages but also dialects. This represents a level of specificity and personalization never before achieved by leading online auction houses. After translating their websites into 28 languages, this event marks a significant new upgrade for Gobid Group.
From Lombard to Sicilian, from Marchigiano to Tuscan, and even international dialects, the auctions listed on Gobid.it and Gobidreal.it are now available in seven regional Italian dialects. This will place even greater emphasis on the relationship with all potential buyers by speaking their everyday language. Auctions translated not only into Norwegian and German but also into Sicilian and Venetian dialects will thus broaden the user base and further engage them in the online auction experience, breaking down any language barriers.
The Value of Linguistic Personalization in Numbers
According to ISTAT, a large portion of the Italian population still expresses itself in dialect, remaining a particularly common practice in both relational and work contexts. Northeastern Italy, the South, and the islands are regions where dialect is spoken more frequently, compared to the Northwest and Central Italy. Specifically, over 68% of residents in Southern Italy use dialect, with widespread use in Campania (75.2%), Basilicata (69.4%), Sicily (68.8%), and Calabria (68.6%). As for Central Italy, the Marche region exceeds the national average with 56.3%, while in the North, the province of Trento (54.9%) and Veneto (62%) stand out.
This is why linguistic personalization represents a real value worth investing in. The introduction of dialects, breaking down every barrier and boundary, can help bring a greater number of potential buyers to online auctions, giving them the opportunity to experience a more immediate and intuitive user experience.
From “Maisons et Appartements” to “Ca’ e Appartament”: A 360° Digital Reach
Not only “Biens commeciaux,” but also “Immobil Commerciai.” With the introduction of dialects, Gobid Group’s network becomes increasingly widespread, with an unprecedented level of linguistic specificity and accessibility. The dialect integration process began with Lombard and continued with Marchigiano, Pugliese, Roman, Sicilian, up to Tuscan and Venetian. This is a very significant innovation for the Group, which also plays an important role in enhancing linguistic and cultural heritage.
In Italy, there are 31 dialects officially recognized as “regional languages” by UNESCO, although there are many more across the peninsula and islands, considering the influences from Greek, Germanic, Arabic, or cross-border cultures. According to Giovanni Gobber (Dean of the Faculty of Linguistic Sciences and Foreign Literatures at the Catholic University of Milan), “No other country in Europe can boast as many and as varied dialects as ours. This cultural heritage corresponds to linguistic minorities, a tradition that must be preserved.“
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